A private letter to FMA clients

Get 10–15+ Hours a Week Back. We'll Take the Sales Calls.

The calling, the chasing, the follow-ups, the sales calls themselves: a pre-trained FMA rep takes the lot. You get your week back, and more of the leads you already pay for turn into members. Here is how it works, and your three choices.

Book your kick-off call Read the letter
9/10
spaces left for Q4
Only 10 gyms this quarter. One is already taken.
Diagram: your FMA ads pour fresh leads into a bucket; slow follow-up, a busy owner, no-shows and 'I'll think about it' leak them out, and only a trickle becomes paying members
the leaky bucket · where paid-for leads go
Live this week
A pre-trained rep, no recruitment
£795 + VAT a month
Against £28k to £35k for a hire
Paid on cash collected
No sale, no commission
A letter from the FMA team
Dear Gym Owner,

Let me tell you something nobody else will.

You don't have a lead problem.

We make sure of that. Every month, your ads put fresh, interested people in front of you. People who raised their hand and said "I want this."

So why aren't more of them paying you? Or, if they are, why is it costing you your evenings to make it happen?

Here's the ugly truth. A lead is a perishable asset. Like milk on a hot day. Call them in five minutes and they're excited. Call them tomorrow and they've forgotten your name. Call them next week and they've joined the gym down the road.

Every lead that goes cold is money you already paid for, set on fire.

Not because your offer is bad. Not because your ads are bad. Because nobody picked up the phone fast enough, followed up hard enough, or closed with enough conviction.

That's the leak. And if you're the one plugging it, it's your week that goes: hours on the phone that aren't spent on the floor, with the team, or on the business.

The good news? There are only three ways to plug it. Read all three carefully. Then decide.

The FMA team
The team behind your ads
Why this letter exists We see the numbers on both sides: the leads your ads produce, and how many of them become members. The gap between the two is almost never the ads.
A lead goes cold fast how likely they are to join, from the moment they enquire chance they join time since they enquired 5 minutes Excited. "When can I start?" 1 hour Still warm, if you catch them Tomorrow Forgotten your name Next week Joined the gym down the road like milk on a hot day A lead goes cold fast how likely they are to join, over time bar = chance they still join 5 minutes Excited. "When can I start?" 1 hour Still warm, if you catch them Tomorrow Forgotten your name Next week Joined the gym down the road
a lead is a perishable asset · minutes, not days
Three roads

You Have Exactly Three Choices

Only one of them doesn't run through you.

Diagram: you and your paid-for leads, with three roads ahead. A: the hamster wheel, selling every lead yourself, ends in burnout and cold leads. B: the payroll gamble, £28k to £35k a year and months to ramp, ends in starting over when they quit. C: the plug-in sales team, a pre-trained FMA rep live this week, ends in more members and your time back.
three roads · A, B and C
A Choice A

Keep Selling It Yourself

"The Hamster Wheel". Where most gym owners live, and why most gym owners are exhausted.

You're the coach. The cleaner. The marketer. The bookkeeper. The agony aunt. And somewhere between all of that, you're supposed to call every lead within five minutes and close them like a pro? It doesn't happen. It can't happen.

  • You trade your time for every single sale. No calls, no money.
  • You get dragged into operations. A member needs you, a coach is off sick, the toilet floods. The leads wait.
  • Leads wait, then leads die. Every hour of delay costs you sales you'll never even know you lost.
  • The day you stop, sales stop. Take a holiday and your pipeline flatlines.
You didn't open a gym to sit on the phone chasing people who filled in a form three days ago.
B Choice B

Hire an In-House Salesperson

"The Payroll Gamble". Sounds sensible. Until you do the maths.
  • £28,000 to £35,000 a year. Minimum. For anyone actually worth hiring. Before commission, before NI, before pension.
  • Months of dead time. They don't know your offer, your members or how to close. You're paying full salary while they learn on your leads.
  • They want more. Commission. Pay rises. Reviews. Management. Your time again.
  • Then they quit. And you start again from zero. New advert, new interviews, new training, more lost leads.
You're not hiring a salesperson. You're hiring a second job for yourself.
Built for you
C Choice C

Partner With FMA

"The Plug-In Sales Team". We plug a pre-trained fitness sales rep straight into your business. They know how to sell gym memberships because that's all they do. No training period. No recruitment. No sick days that kill your pipeline.
  • Speed to lead on every enquiry. Call, text and WhatsApp, fast. Before they cool off.
  • Outbound on your dead leads. That database of old enquiries you've never followed up? We work it. Found money.
  • We run and close the calls. Payment taken on the call.
  • Relentless follow-up. No-shows and "I'll think about it" get chased properly, not forgotten.
  • It runs alongside the ads we already manage. One team, front to back. Lead to paying member.
  • We only win when you win. Our commission comes out of money you've actually collected. If you don't get paid, we don't get paid.
This is the one we built for you.
Side by side

The Cold, Hard Comparison

A: The Hamster WheelB: The Payroll GambleC: The Plug-In Sales Team
What it costsHamster wheelYour time, your evenings, your sanityPayroll gamble£28k to £35k a year + commissionPlug-in team£795 + VAT a month + commission
Time to resultsHamster wheelWhenever you're freePayroll gambleMonths of trainingPlug-in teamThis week. Pre-trained.
Speed to leadHamster wheelDepends on your dayPayroll gambleDepends on one personPlug-in teamFast. Every lead.
Holidays and sick daysHamster wheelSales stopPayroll gambleSales stopPlug-in teamCovered
ManagementHamster wheelYou manage yourselfPayroll gambleHiring, training, reviewsPlug-in teamNone
If it goes wrongHamster wheelBurnoutPayroll gambleStart again from zeroPlug-in teamNo recruitment risk
Paid on results?Hamster wheelNoPayroll gamblePartlyPlug-in teamYes. Only on cash collected.

Let's put that in plain English.

A £30,000 salesperson costs you £2,500 a month before they've sold a single membership. FMA costs £795. And the rest only gets paid when you get paid.

In-house hire
£2,500
FMA
£795
Per month, before a single membership is sold. Commission on top of both, ours only on cash collected.
What a £30,000 hire really costs each month before anyone has sold a single membership £2,500 salary, every month + employer NI, pension + commission on top paid in full while they learn A: in-house salesperson £795 + VAT, flat commission only on cash collected C: FMA plug-in sales team No recruiting. No training months. No notice period. Trained, live this week What a £30,000 hire really costs each month before anyone has sold a single membership £2,500 salary, every month + NI and pension + commission on top No recruiting. No training months. No notice period. Trained, live this week £795 + VAT, flat paid in fullwhile they learn commission onlyon cash collected A: in-house salesperson C: FMA plug-in sales team
the true cost of a hire · before a single sale
How it works

Lead to cash, without you picking up the phone

Flow: 1 a lead comes in from your FMA ads, 2 the rep calls fast by call, text and WhatsApp, 3 a sales call run by our trained rep, 4 closed on the call with payment taken there, 5 you get paid and keep every renewal, 6 FMA invoices 30% of the first payment weekly. A no-show or 'not yet' is chased again.
how it works · 6 steps
1

A lead comes in

From the ads we already run for you. Nothing changes on the front end.

2

Our rep calls fast

Call, text and WhatsApp, while the lead is still warm. Old enquiries in your CRM get worked too.

3

The sales call

Run by a trained fitness sales rep who sells gym memberships all day, every day.

4

Closed on the call

Payment taken there and then. A no-show or "not yet" goes straight back into follow-up.

5

You get paid

And you keep every renewal, every month that member stays, for as long as they stay.

6

FMA invoices 30%

Of the first payment only, invoiced weekly, and only on money actually collected.

Found money: the leads you never followed up Your CRM today old enquiries no-shows "I'll think about it" paid for, never worked FMA outbound calls, texts, WhatsApp every week, on a list objections handled nothing for you to do Re-booked. Closed. payment taken on the call members you'd written off money you already paid for the same database you have now, finally worked, from the first week Found money: the leads you never followed up Your CRM today old enquiries, no-shows, "I'll think about it" paid for, never worked FMA outbound calls, texts, WhatsApp, every week, on a list objections handled, nothing for you to do Re-booked. Closed. payment taken on the call, members you'd written off money you already paid for the same database you have now, finally worked, from the first week
found money · sitting in your CRM
Who does what, once we're plugged in Your FMA ads bring the leads The FMA sales rep ✓ calls every lead within minutes ✓ texts and WhatsApps the ones who miss ✓ chases no-shows and "not yet" ✓ runs and closes the sales call ✓ takes payment on the call You ✓ coach the members you have ✓ run the floor and the team ✓ welcome the new ones we send over ✓ grow the business and not one minute chasing a form one team, front to back · lead to paying member Who does what, once we're plugged in Your FMA ads bring the leads The FMA sales rep ✓ calls every lead within minutes ✓ texts and WhatsApps the ones who miss ✓ chases no-shows and "not yet" ✓ runs and closes the sales call ✓ takes payment on the call You ✓ coach the members you have ✓ run the floor and the team ✓ welcome the new ones we send over ✓ grow the business and not one minute chasing a form one team, front to back · lead to paying member
who does what · the phone is ours
What you get

Here's Exactly What You Get

  • A pre-trained FMA sales rep plugged straight into your business
  • Speed to lead on every new enquiry by call, text and WhatsApp
  • Outbound on your old leads and past enquiries (found money sitting in your CRM)
  • Every sales call run and closed by our team, with payment taken on the call
  • Relentless follow-up on no-shows and "I'll think about it"
  • Everything tracked in your CRM, plus a weekly report on calls, closes and cash collected
Your weekly report
Leads contactedevery one
Speed to first contactminutes, not days
Calls booked and runtracked in your CRM
Closes and cash collectedline by line
Follow-ups in progressno-shows and "not yet"
Numbers you can check against your own bank account. No vanity metrics.
Who's behind it

The same team that runs your ads

We already know your offer, your market and your numbers. The sales rep joins the people who built your pipeline.

★★★★★ Excellent on Trustpilot · 200+ verified reviews from gym owners
Respected and trusted by the leading authorities in the fitness industry
Hyrox Grenade LegitFit PerformX Coaches Congress
The investment
£795 + VAT per month
A pre-trained rep, working every lead you already pay for.
  • 30% commission on the initial payment of each sale we close, invoiced weekly
  • You keep 100% of every recurring payment, forever
  • Runs alongside the ads we already manage. One team, lead to paying member
If we don't collect the money, we don't charge the commission. Simple.
Book your kick-off call
Read that last line again

We get paid once. You get paid every month.

Our commission is on the first payment. Every month that member stays with you after that? All yours.

Month one

We close the sale, take the first payment on the call, and invoice 30% of that payment that week.

Every month after

The renewal is 100% yours. No trailing commission, no per-member fee, no clawback.

If a sale falls through

No cash collected means no commission charged. We only win when you win.

The maths on one member example numbers; your prices will differ, the split won't Month 1 first payment £300 FMA invoices 30%: £90 once, and only if collected Months 2 to 12 £150 a month, eleven times 100% yours: £1,650 no trailing commission, ever Year one £1,860 to you £90 to FMA from one member Twenty members like that in a year: £37,200 to you, £1,800 to FMA. plus the £795 a month, which is what a salaried rep costs in a week and a half The maths on one member example numbers; your prices will differ, the split won't Month 1 first payment £300 FMA invoices 30%: £90 once, and only if collected Months 2 to 12 £150 a month, eleven times 100% yours: £1,650 no trailing commission, ever Year one £1,860 to you £90 to FMA from one member Twenty members like that in a year: £37,200 to you, £1,800 to FMA. plus the £795 a month, which is what a salaried rep costs in a week and a half
we get paid once · you get paid every month
Decision time

Now You Have a Decision to Make

Option 1

Do nothing.

Keep paying for leads. Keep calling them when you get a minute. Keep wondering why the numbers don't add up. Next month looks exactly like this month.

Option 2

Plug us in.

Let a trained rep work every lead you're already paying for, while you get back to running your gym.

Getting started is fast

Your first week Day 1you say "I'm in" Day 1 to 2your calendarswapped to us Day 2 to 3kick-off call: offer,prices, objections Same weekrep callingyour leads no job advert, no interviews, no training weeks on your payroll Your first week Day 1you say "I'm in" Day 1 to 2your calendar swapped to us Day 2 to 3kick-off call: offer, prices, objections Same weekrep calling your leads no job advert, no interviews, no training weeks on your payroll
the first week · from "I'm in" to calls going out
Say "I'm in"

Book the kick-off call below, or reply "I'm in" to the email this came with.

We swap your calendar

Your booking calendar moves over to our team.

A short kick-off call

Your offer, your pricing and the objections you hear most.

Calls start the same week

Our rep starts working your leads, new and old.

Only 10 spaces in Q4, and 9 are left. Our reps can only work so many businesses at once. When the roster is full, it's full. 9 of 10 left
Say "I'm in"

Book your kick-off call

A short call about your offer, your pricing and the objections your leads give you. Then our rep starts calling your leads the same week.

To your growth,
The FMA Team
P.S. Every day you wait, more leads you've already paid for go cold. You're not deciding whether to spend money on sales. You're deciding whether to keep wasting the money you've already spent. Say "I'm in" and we'll take it from here.
9 of 10 Q4 spaces left
Pick a time that suits you
Choose a slot, add your details, and you're booked